Essendon Who's Who
Public Profile
Coach Aza
For us, it begins with water, with a story, and with a slash (/).
The slash is more than just a symbol —
It’s a lifeline. A current.
A reminder that we are not separate, but with.
With the game. With the land. With each other.
With those who came before, and those who are yet to come.
This is the story of the WaterBros and SistaFlo/Ws.
We are not athletes. Not influencers.
We are witnesses.
Grassroots storytellers.
The ones who show up —
to carry water, to run lines, to capture moments in the dirt,
on the edge of the field, in the heat of the grind.
We are the unseen force that has always been there.
Every splash of hydration, every call from the boundary,
every pep talk at halftime, every parent on the fence.
We move with the game,
we carry the Flo/W.
Our symbol, the slash ( / ), is inspired by the tail of the stingray —
graceful and powerful, protective and precise.
It slashes through time, connecting the old with the new,
ceremony with sport, the sacred with the everyday.
It is the mark we wear, and the rhythm we follow.
And @ —
the spiral, the body, the wings, the eye, the echo of everything.
We don’t just tag it. We live it.
It captures presence. Attention. Connection.
Where we are @/
As a Culture.
As Individuals.
As Community.
Together, @/ become more than brand marks.
They are ceremonial signs.
Markings of a movement.
Signals of belonging.
This is not just a campaign.
It is a resurrection.
A global storytelling movement led by those who stand
in the shadows of the game, and shine light from the sidelines.
---
WaterBros and Sistas Worldwide.
Powered by the Flo/W.
Guided by the slash.
Carried by water.
Connected through story.
---
Welcome to the WaterBro & SistaFlo/W World Wide Movement.
The current begins here —
with every sip.
We
/ Flo/W /
T.O.WaterBro @/
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Distinguished and Famous people from Essendon
🌟 Judith Durham
Judith Durham was born in Essendon in 1943, beginning a life that would make her voice familiar around the world. Classical piano training preceded her interest in singing jazz, blues and gospel, and she adopted her mother’s maiden name as her professional surname. Her work with the Seekers brought international success. Essendon’s link is her birthplace, while later training and performances took place elsewhere in Melbourne and overseas. The National Film and Sound Archive preserves recordings and recollections from that remarkable musical career.
🤝 Lloyd Edmonds
Lloyd Edmonds was active in Essendon’s Communist Party branch and in causes ranging from conservation to Meals on Wheels. Teaching and public service formed his working career, while his political commitments had been strengthened by service with a transport unit in the Spanish Civil War. He later helped preserve labour history and published letters from Spain. His views also attracted decades of security surveillance. Essendon’s link is sustained local activity, not an assumed birthplace. The story places an international political experience alongside the less conspicuous meetings, publications and practical community tasks that filled much of his later life.
🏉 Harry Collier
Harry Collier captain-coached Essendon’s reserve team to a premiership in 1941 and returned to the club after wartime service. His best-known playing years had been at Collingwood, where the rover helped win premierships and captained the side. He also became a familiar football broadcaster. His Brownlow Medal story took an unusually long route: tied in 1930 but losing on countback, he finally received the medal in 1989. Essendon’s association is a real coaching and playing chapter, distinct from the Collingwood career that tends to dominate accounts of his life.
